Before we start – Using the numberpad Most of the shortcuts I’ve listed below use the numberpad – all you need to do is to ensure ‘Num lock’ is on,
Capitalisation in B2B science writing: When to use title case, sentence case and all-caps
Why bother about capitalisation? How to use capital letters in the titles of your marketing literature might seem a geeky topic that’s not worth
Making words work in B2B marketing: Insights from CopyCon 2020
Is advice on copywriting relevant for technical B2B companies? If you’re a B2B marketer, you’ll be used to working in a constantly changing
Text layout: How to boost the readability of scientific white papers
Beyond the words, images, and branding When you’re creating a B2B scientific white paper or report, it’s easy to think that it involves just three
Science copywriting for a global audience
Writing for global audiences The other day, a new contact complimented me on the clarity of the text on my website. This meant a lot to me, not just
Don’t waste your captions: How to emphasise key messages in technical documents
Catering for the skim-reader When writing a text-intensive business document – such as a white paper, case-study, report, or even a brochure – I spend
The Oxford comma: A reader-first approach
Use it, omit it… or think about it? Back when I was a technical editor at the Royal Society of Chemistry, we used to joke that because our offices
What’s the most important keystroke for writing great copy?
Making your product literature easy to read If you’re a marketing manager or a copywriter in the scientific business, then you’ll be familiar with
How do scientific companies approach marketing? Insights from LAB Innovations 2019
A wide range of lab equipment LAB Innovations has been running annually since 2012, and as usual this year was held at the NEC in Birmingham,