Why bother with a blog post? If you’re involved in sales or marketing of scientific products or services, it’s quite likely that at some point you’ll
Improving your scientific literature by integrating writing and design
Assembling the written content So you’ve been tasked with writing a white paper, brochure, report or some other piece of text-based company
How to adapt the scientific writing style for commercial white papers
Thinking about the target audience The academic journal article – with its title, authors, abstract, introduction, results and discussion, conclusions