Bringing customer experiences to life
For appealing directly to your potential audiences, ‘customer stories’ are a powerful tool. But in the scientific field, it can be difficult to find people who can understand the customer’s situation and write about it clearly.
That’s where I can come in. I’ll use my skill at writing customer stories to help you make your customers’ experiences come to life, by:
- Working with you to understand the customer’s background.
- Setting up a conversation with the customer to hear first-hand why they love your product or service.
- Re-drafting the conversation into your preferred structure (e.g. journalistic-style article, ‘challenge–solution–results’ format, interview-style piece).
- If requested, typesetting the text and photos into a downloadable branded PDF.
- Extracting quotable comments for use in your promotional literature.
- Obtaining customer approval for the entire package.
Through the whole process, you can rest assured that I’ll put the customer at ease. Because I’ll be on their level scientifically but independent from your organisation, they’ll be far happier passing on their opinion – and that’s how you get the best recommendations.
For an example of my work, visit my portfolio page to see a case-study that I researched, wrote and designed.