Combining words and design to sell your product or service
Having professionally-written sales literature is vital for any product or service, but in the scientific field it can be easy to allow the writing to become dominated by product features, making it hard for the reader to uncover the real benefits to them.
At Clearly Scientific, I’ll bring a fresh perspective to the process of creating your brochure, flyer, or catalogue. Working closely with you, I’ll:
- Get a clear idea of your potential customers, their background, and what they’re trying to achieve.
- Gain an in-depth understanding of the features and advantages of your product or service.
- Clearly convey how the corresponding benefits help address the challenges faced by the customer.
- Work with you to construct a professional, branded sales piece that will make your customers want to get in touch with your sales team.
- Where necessary, include technical data to support your claims, while making sure that ‘visual overload’ is avoided.