Combining words and design to sell your product or service
Having professionally-written sales literature is vital for any B2B product or service, but in the scientific field it can be easy to allow the writing to become dominated by product features, making it hard for the reader to uncover the real benefits to them.
At Clearly Scientific, I’ll bring a fresh perspective to the process of creating your brochure, flyer, or catalogue. Working closely with you, I’ll:
- Get a clear idea of your potential customers, their background, and what they’re trying to achieve.
- Gain an in-depth understanding of the features and advantages of your product or service.
- Write the words to clearly convey how the corresponding benefits help address the challenges faced by the customer.
- Suggest ideas for imagery, datasets, captions and other visual elements.
- Structure the document so that it’s easy to visualise how it will work once laid-out.
- Deal swiftly with your feedback, so we keep to schedule.
Plus, if you would like, I can:
- Create graphical elements such as charts, tables, schematics or infographics (or finesse existing pieces).
- Professionally lay out the entire document according to your brand guidelines, or liaise with your design team to make sure they have everything they need.
The end result will be a professional, branded sales piece that will make your customers want to get in touch with your sales team.
For examples of my work, take a look at my portfolio to see a set of sales booklets that I wrote and designed.