Writing high-impact text that inspires action
A strong structure lies at the heart of great pieces for web and email, and this requires a writing style that differs substantially from that used for brochures or white papers.
If you’ve found it difficult to adapt your writing style for landing pages, blog posts and e-blasts, then help is at hand. I’ll first review the existing material, and then write fresh copy that:
- Clearly conveys your key message(s)
- Is structured for easy browsing
- Uses words efficiently and effectively (including SEO for web copy)
- Uses a language style appropriate to the format and your brand
- Inspires the reader to take action.