Take your time over bulleted lists When presenting a set of related ideas, categories, features or benefits, the bulleted list is a winner on several
Capitalisation in B2B science writing: When to use title case, sentence case and all-caps
Why bother about capitalisation? How to use capital letters in the titles of your marketing literature might seem a geeky topic that’s not worth
Text layout: How to boost the readability of scientific white papers
Beyond the words, images, and branding When you’re creating a B2B scientific white paper or report, it’s easy to think that it involves just three
Don’t waste your captions: How to emphasise key messages in technical documents
Catering for the skim-reader When writing a text-intensive business document – such as a white paper, case-study, report, or even a brochure – I spend
Improving your scientific literature by integrating writing and design
Assembling the written content So you’ve been tasked with writing a white paper, brochure, report or some other piece of text-based company