Is advice on copywriting relevant for technical B2B companies? If you’re a B2B marketer, you’ll be used to working in a constantly changing
Science copywriting for a global audience
Writing for global audiences The other day, a new contact complimented me on the clarity of the text on my website. This meant a lot to me, not just
Don’t waste your captions: How to emphasise key messages in technical documents
Catering for the skim-reader When writing a text-intensive business document – such as a white paper, case-study, report, or even a brochure – I spend
The Oxford comma: A reader-first approach
Use it, omit it… or think about it? Back when I was a technical editor at the Royal Society of Chemistry, we used to joke that because our offices
What’s the most important keystroke for writing great copy?
Making your product literature easy to read If you’re a marketing manager or a copywriter in the scientific business, then you’ll be familiar with
How to adapt the scientific writing style for commercial white papers
Thinking about the target audience The academic journal article – with its title, authors, abstract, introduction, results and discussion, conclusions