Don’t waste your captions: How to emphasise key messages in technical documents
Published 17 February 2020
How can you make sure your message gets across in a long document? Careful use of captions and other often-forgotten pieces of text can be a valuable approach.
The Oxford comma: A reader-first approach
Published 28 January 2020
Using the ‘Oxford comma’ is often described as a yes/no issue – but a more nuanced approach can keep your technical writing both clear and readable.
What’s the most important keystroke for writing great copy?
Published 15 November 2019
To improve the impact of your literature, what key should you be using more of? The answer is surprising, but tells you a lot about what makes good copywriting.
How do scientific companies approach marketing? Insights from LAB Innovations 2019
Published 31 October 2019
What challenges do scientific equipment providers face when writing about their products? A visit to LAB Innovations 2019 gave me some interesting answers.
How to write an interesting scientific event blog post
Published 15 October 2019
Blog posts are great for getting value out of scientific events – but how do you make them interesting as well as informative? These 12 steps will show you how.
Improving your scientific literature by integrating writing and design
Published 30 September 2019
Achieving professional layouts within branded technical literature can be tricky – so what's the best approach?
How to adapt the scientific writing style for commercial white papers
Published 30 September 2019
Writing a commercial white paper? Here's how to make the job easier by cutting back on those aspects only really needed for full scientific journal articles.